Last updated: January 28th 2026

This Privacy Policy explains how New Perspectives Executive Coaching ("we", "us", or "our"), a business and life coaching service based in the UK, collects, uses, stores, and protects your personal information. We are committed to protecting your privacy and handling your data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We act as the data controller for the personal data we process.

Our Contact Details

• Name: New Perspectives Executive Coaching
• Email: kevin.thomas@newperspectivesec.com

If you have any questions about this Privacy Policy or our data practices, please contact us using the details above. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

What Personal Information We Collect

We may collect and process the following types of personal information:

• Identity and contact data: Name, email address, phone number, and postal address (e.g., when you fill out our discovery call form, contact form, or book a session).
• Profile and coaching data: Information you share during coaching sessions, such as details about your business, personal challenges, goals, and any other information you provide to help us deliver our services (this may include sensitive personal data if you choose to share it, such as health-related information relevant to life coaching).
• Communication data: Records of emails, messages, or calls between us.
• Technical and usage data: Information about how you use our website, such as IP address, browser type, device information, and pages visited (collected via cookies and similar technologies – see our Cookie section below).
• Marketing data: Your preferences for receiving marketing communications from us.

We only collect data that is necessary for providing our coaching services or improving your experience.

How We Collect Your Personal Information

• Directly from you (e.g., via forms on our website, emails, phone calls, or during coaching sessions).
• Automatically through our website (e.g., via cookies or analytics tools).
• From third parties (e.g., if you book via an online scheduling tool).

How We Use Your Personal Information

We use your data for the following purposes, based on the legal grounds specified:

Purpose - To provide and manage coaching services (e.g., scheduling discovery calls, delivering sessions, and following up)

Legal Basis - Performance of a contract with you

Purpose - To respond to enquiries and communicate with you

Legal Basis - Legitimate interests (running our business) or consent

Purpose - To process payments (if applicable)

Legal Basis - Performance of a contract

Purpose - For coaching notes and progress tracking

Legal Basis - Performance of a contract (and explicit consent for any sensitive data)

Purpose - To send marketing updates or newsletters about our services

Legal Basis - Consent (you can opt out at any time)

Purpose - To improve our website and services (e.g., analytics)

Legal Basis - Legitimate interests

Purpose - To comply with legal obligations

Legal Basis - Legal requirement

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another compatible reason.

Sharing Your Personal Information

We do not sell your personal data. We may share it with:

• Service providers (e.g., email platforms like Mailchimp, scheduling tools like Calendly, or payment processors like Stripe – all compliant with UK data protection laws).
• Professional advisers (e.g., accountants or legal advisors).
• Authorities if required by law.

All third parties are required to respect the security of your data and treat it in accordance with the law.

International Transfers

If we use providers outside the UK (e.g., some cloud services), we ensure your data is protected by appropriate safeguards, such as UK-approved contracts or adequacy decisions.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. Access to your data is limited to those who need it for business purposes.

How Long We Keep Your Data

We keep personal data only as long as necessary:

• Coaching records: Up to 7 years for professional reasons or as required by law.
• Enquiry/contact form data: Until the enquiry is resolved or for 2 years.
• Marketing subscribers: Until you unsubscribe.

After this, we securely delete or anonymise it.

Your Rights

Under UK data protection law, you have rights including:

• Access to your personal data (subject access request).
• Correction of inaccurate data.
• Erasure ("right to be forgotten") in certain circumstances.
• Restriction of processing.
• Objection to processing (e.g., for marketing).
• Data portability.
• Withdrawal of consent where we rely on it.

To exercise these rights, contact us. We respond within one month (free of charge in most cases).

Cookies

Our website uses cookies to improve functionality and performance (e.g., essential cookies for forms, analytics cookies via tools like Google Analytics). You can manage cookie preferences via your browser settings. For more details, see our [Cookie Policy link if separate].

Changes to This Policy

We may update this policy from time to time. The latest version will always be on our website.