We faced challenges: cash flow management, tough client demands, fierce competition, the occasional internal disagreement! and sleepless nights filled with stress. At the same time, my personal life brought its own heavy blows, including the loss of loved ones and a divorce. In those moments, everything felt overwhelming.

But looking back, those hardships were transformative. They forced me to shift my perspective, rebuild resilience, and grow into a stronger version of myself—both personally and professionally. 

By reframing obstacles as opportunities, I not only helped steer our business through the storms but also secured major contracts with some of the UK's largest customers and earned awards for Service Excellence. 

Working alongside talented people made it all possible, and I'm proud that the business continues to thrive after its 2019 acquisition.

Those experiences—running a small business through real challenges and bouncing back stronger—are exactly why I became an coach. I know firsthand what it's like to wear all the hats, face uncertainty, and keep going when it feels impossible.

Having my own coaches during those tough times changed everything: they helped me transform my "inner game," see fresh possibilities in my life and work, and turn pressure into progress.

I began my coach training while still leading the business, immediately applying what I learned to improve team dynamics, decision-making, and my own leadership. 

The results were profound—for me and the company. 

I founded New Perspectives Executive Coaching to help other small business owners do the same: navigate challenges, seize opportunities, and build businesses (and lives) they're truly proud of.

Today, I work with small business owners from a variety of markets who bring diverse challenges to every session. Whether it's scaling under pressure, managing stress, rebuilding after setbacks, or gaining clarity on the next big move, I bring empathy, practical insight from my own journey, and proven coaching strategies to help you create new perspectives and real momentum.

Outside of coaching, I live in the stunning Conwy Valley in North Wales. I'm passionate about technology, learning Welsh, cold-water swimming, and practicing Wing Chun Kung Fu.